Montabaur is the geographical centre of the two populous regions of Rhine-Main and Rhine-Ruhr. With a population of 17.5 million in the area (travel time up to 90 minutes) and with a demand relevant to FOCs of €4.9 billion/year, it has a lot of sales potential. This location, which is easily accessible from the road network, also offers ideal circumstances for attracting customers from further away. Initiator Ralph Dommermuth AG – owner of one of Germany’s largest internet providers, 1&1 – asked STABLE to work closely with him to develop Fashion Outlet Montabaur in 2004. STABLE was asked because of its experience with developing Batavia Stad and its know-how of distinctive retail concepts and of managing an outlet centre in particular. Montabaur is centrally located along the A3 Autobahn between Cologne and Frankfurt and has its own ICE train station.